This experience is designed for learners enrolled in a post-graduate Digital Marketing course with a focus on Omni-Channel Strategy. Participants will develop the ability to critically analyze and optimize the user journey across multiple channels, from initial discovery to post-purchase engagement. By immersing themselves in a business's digital and physical presence, learners will gain insights into creating a seamless, cross-channel path to purchase. This hands-on experience will enable them to apply theoretical knowledge to real-world scenarios, enhancing their strategic marketing skills.

• Comprehensive audit report of the current user journey across all channels
• Identification of gaps and opportunities in the buying cycle
• Recommendations for a unified, cross-channel path to purchase
• Persona development and analysis
• Presentation of findings and strategic recommendations