Website value proposition analysis & digital plan
Main contact
Timeline
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November 20, 2019Experience start
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October 11, 2019Project Scope Meeting
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November 11, 2019Group upload recorded presentation
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January 13, 2020Students submit final report
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January 16, 2020Experience end
Timeline
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November 20, 2019Experience start
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October 11, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important company information.
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November 11, 2019Group upload recorded presentation
This group presentation is worth 30% of the course assessment and will outline the website analysis, key content recommendations and metrics for success.
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January 13, 2020Students submit final report
This individual report is worth the remaining 70% of the course assessment and will set out the student's digital plan.
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January 16, 2020Experience end
Experience scope
Categories
Market research Marketing strategySkills
digital marketing competitive analysis marketing strategy researchThe students will learn the building blocks of digital marketing and focus on how to convey a company's value proposition to its key users through its digital real estate. They will prepare a digital plan outlining how the company can use digital to grow awareness and conversions in a key market.
Learners
The students will deliver the following.
- A recorded group presentation, with accompanying slides, providing website analysis and recommendations
- An individual report containing a proposed digital plan for the company to grow in a key market
Project timeline
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November 20, 2019Experience start
-
October 11, 2019Project Scope Meeting
-
November 11, 2019Group upload recorded presentation
-
January 13, 2020Students submit final report
-
January 16, 2020Experience end
Timeline
-
November 20, 2019Experience start
-
October 11, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important company information.
-
November 11, 2019Group upload recorded presentation
This group presentation is worth 30% of the course assessment and will outline the website analysis, key content recommendations and metrics for success.
-
January 13, 2020Students submit final report
This individual report is worth the remaining 70% of the course assessment and will set out the student's digital plan.
-
January 16, 2020Experience end
Project examples
In preparing their analysis and recommendations the students will undertake the following:
- Develop user personas for customer insight
- Critically analyse the content and design of the company's website
- Undertake customer journey mapping analysis to identify key touch points for success
- Outline the tactics incorporating owned, earned and paid media to achieve company goals
- Develop useful metrics to measure digital marketing success
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
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November 20, 2019Experience start
-
October 11, 2019Project Scope Meeting
-
November 11, 2019Group upload recorded presentation
-
January 13, 2020Students submit final report
-
January 16, 2020Experience end
Timeline
-
November 20, 2019Experience start
-
October 11, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important company information.
-
November 11, 2019Group upload recorded presentation
This group presentation is worth 30% of the course assessment and will outline the website analysis, key content recommendations and metrics for success.
-
January 13, 2020Students submit final report
This individual report is worth the remaining 70% of the course assessment and will set out the student's digital plan.
-
January 16, 2020Experience end