Our program adopts a practical and comprehensive approach to Digital Marketing education, ensuring that our students have a strong foundation in the field. While they continue to refine their skills throughout the program, they will be well-prepared to contribute effectively to your organization.

This Digital Marketing Diploma is a comprehensive program that consists of 5 courses:

• Intro to Marketing
• Search Engine Marketing
• Social Media - Networks and Concepts
• Social Media - Strategies and ROI
• Search Engine Optimization

Throughout this diploma, students will:

• Learn the essentials of digital marketing;
• Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques;
• Measure and track web performance;
• Audit, plan and implement a social media strategy;
• Optimize websites to align with search engine algorithms and best practices; 
• Create and manage paid search campaigns on Google and Bing.

Our students are enthusiastic and eager to apply their knowledge and skills in a real-world setting. They are committed to continuous learning and professional growth. We believe they will bring fresh perspectives and dedication to your organization.

Why Should You Consider Partnering with Us?

1. Innovative Solutions: Our students bring the latest trends and best practices in to your doorstep, offering innovative solutions to help support your business challenges.

2. Mentorship Opportunities: Play a crucial role in the development of the next generation of industry professionals by providing mentorship and feedback throughout the project.

3. New Perspectives: Embrace the creativity and diverse perspectives our students can bring to your projects, helping your organization stay ahead of the competition.

More info: https://www.concordia.ca/cce/programs/digital-marketing-ft.html

Students and host organizations are encouraged to collaborate in a real-life project for a minimum of 1 month for 120 hours from each student or a maximum of 3 months. There should be flexibility on the working hours with students engage in consulting projects.

What We Expect from Our Partner Companies:

Collaboration: We believe in the power of collaboration. Work closely with a group of 2-6 students to ensure that the real-life project aligns with your goals and offers a meaningful learning experience for the students, while allowing them to be student-consultants.

Mentorship: As a host company, we encourage you to actively engage with the students, providing guidance and mentorship as they work on your project.

Feedback: Regular feedback on project work is vital. Your insights will not only enhance the quality of the project but also contribute to the students' professional growth.

This partnership is an excellent opportunity to make a direct impact on the education and development of our students while simultaneously gaining value for your organization. We invite you to become a host company for this consulting project, helping students learn and grow under your guidance.

If you're interested in taking advantage of this opportunity, or if you have any questions or concerns, please don't hesitate to reach out to us at saskia.vanes@concordia.ca. We would be delighted to discuss the next step in this collaboration.