Entrepreneurship (Spring)
Timeline
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April 10, 2023Experience start
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May 2, 2023Proposal
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May 9, 2023Introduction: Project Scope Meeting
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June 13, 2023Final Presentation
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June 13, 2023Experience end
Timeline
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April 10, 2023Experience start
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May 2, 2023Proposal
A draft proposal is delivered to the company
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May 9, 2023Introduction: Project Scope Meeting
Meeting between students and the company to confirm: project scope, communication styles, and important dates.
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June 13, 2023Final Presentation
Final Presentation to be delivered by students.
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June 13, 2023Experience end
Experience scope
Categories
Market research Product or service launch Marketing strategySkills
competitive analysis business consulting business strategy marketing strategy researchPLEASE, READ ATTENTIVELY BEFORE APPLYING.
Are you a startup company that needs help with strategic development, customer discovery, or ideas for the next steps? Startup organizations have a unique set of risks and advantages, which informed business owners know how to leverage; staying lean and nimble is key in achieving startup success.
In this project, students working in teams will apply their knowledge of lean startup methodologies and business strategy to recommend strategic changes that will accelerate your organizational growth and reactivity.
Learners
Final deliverables include:
- A 15-20-minute presentation and a short report on recommendations focused on the defined topic.
Project timeline
-
April 10, 2023Experience start
-
May 2, 2023Proposal
-
May 9, 2023Introduction: Project Scope Meeting
-
June 13, 2023Final Presentation
-
June 13, 2023Experience end
Timeline
-
April 10, 2023Experience start
-
May 2, 2023Proposal
A draft proposal is delivered to the company
-
May 9, 2023Introduction: Project Scope Meeting
Meeting between students and the company to confirm: project scope, communication styles, and important dates.
-
June 13, 2023Final Presentation
Final Presentation to be delivered by students.
-
June 13, 2023Experience end
Project Examples
Requirements
PLEASE, READ ATTENTIVELY BEFORE APPLYING.
Based on a mix of internal factors such as your products and services, operational practices, budget, and business goals, and external factors such as the state of the industry, student teams will provide you with an analysis of your current situation, competitive positioning, or product development cycle and recommend changes to optimize your business strategy.
Examples include, but are not limited to:
- Analyzing your product development cycle including learning processes, customer discovery, hypothesis testing, and other internal processes to suggest improvements.
- Analyzing the competitive environment in your industry.
- Creating a Business Model Canvas for an existing or potential business and outlining strategic changes to your organization’s value proposition.
- Optimizing business processes and strategies.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be able to attend a weekly/bi-weekly office hour with the students (15-25 min per team, 4-8 teams in total)
Provide the opportunity for the on-time feedback
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
The business should be legally registered in Canada.
Provide generic reference letters (using the corporate style paper format) to all the students and individual reference letters to the students from the winning team
Timeline
-
April 10, 2023Experience start
-
May 2, 2023Proposal
-
May 9, 2023Introduction: Project Scope Meeting
-
June 13, 2023Final Presentation
-
June 13, 2023Experience end
Timeline
-
April 10, 2023Experience start
-
May 2, 2023Proposal
A draft proposal is delivered to the company
-
May 9, 2023Introduction: Project Scope Meeting
Meeting between students and the company to confirm: project scope, communication styles, and important dates.
-
June 13, 2023Final Presentation
Final Presentation to be delivered by students.
-
June 13, 2023Experience end