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Business Analytics

ODS 355
Closed
Salem State University
Salem State University
Salem, Massachusetts, United States
Xu Hartling
Xu Hartling
Associate Professor
6
Timeline
  • January 18, 2025
    Experience start
  • May 5, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Marketing analytics Databases Data visualization Data analysis Operations
Skills
analytical thinking interpersonal communications ethical standards and conduct online communication critical thinking analytical techniques innovation problem solving qualitative data analysis data visualization
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Salem State University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this experience:

A. Demonstrate comprehension of basic concepts and procedures of business analytics.

B. Demonstrate the ability to apply business analytics concepts and procedures to solve

business problems.

C. Understand the potential pitfalls and ethical issues associated with techniques of

business analytics.

D. Demonstrate the ability to generate and interpret results from statistical procedure,

data mining, and other procedures.

Learners

Learners
Undergraduate
Intermediate levels
11 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations.
  2. A detailed report including their research, analysis, insights and recommendations.
Project timeline
  • January 18, 2025
    Experience start
  • May 5, 2025
    Experience end

Project Examples

Requirements

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 

  • Marketing Analytics
  • Operations Analytics
  • Accounting/Finance Analytics.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question 1

    Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

  • question 2

    Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

  • question 3

    How is your project relevant to the experience?

    •