Through this course, our graduate students from Concordia University are introduced to detailed theories of client-centred design. They have covered topics and skills that include qualitative data collection, customer development communication, and user interview techniques.

Through their projects with your organization, students will be applying the foundations of customer validation, audience-appropriate message creation, and advanced presentation techniques for the innovation process. By the conclusion of the project, our students will have supported you in using impactful communication to innovate the process of connecting with your clients.

Deliverables will depend on the project and employer types, but overall, you may expect a well-crafted client-centred report, including the need analysis, proposed solution, and prototypes.