Concordia University
Log in Sign up

Marketing Management

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mehdi Akhgari
Mehdi Akhgari
Full-time Faculty
(18)
6
Timeline
  • January 15, 2021
    Experience start
  • January 23, 2021
    Project Scope Meeting
  • February 6, 2021
    Q&A: Interview with the company
  • March 27, 2021
    Experience end
Experience
4/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy
Learner goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners
Graduate
Any level
45 learners
Project
20 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Project timeline
  • January 15, 2021
    Experience start
  • January 23, 2021
    Project Scope Meeting
  • February 6, 2021
    Q&A: Interview with the company
  • March 27, 2021
    Experience end
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Companies must answer the following questions to submit a match request to this experience:

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week).

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.