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Marketing & Communications Plan

MARK 3313
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Christina Cawkell
Professor
1
Timeline
  • September 4, 2017
    Experience start
  • September 19, 2017
    Project Scope Meeting
  • November 28, 2017
    Experience end
Experience
7 projects wanted
Dates set by experience
Preferred companies
New Westminster, British Columbia, Canada
Non profit, Social enterprise
Any industries
Categories
Communications
Skills
donor acquisitions marketing strategy social media strategy social media non profit marketing
Learner goals and capabilities

A group of students will assess your strategic marketing perspective, which will influence the marketing and communications plan.

Learners
Any level
35 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a max 30-page marketing and communications plan, as well as do a 15-minute presentation in front of their entire class. 

Project timeline
  • September 4, 2017
    Experience start
  • September 19, 2017
    Project Scope Meeting
  • November 28, 2017
    Experience end
Project Examples

A group of students will identify your nonprofit's value proposition, sustainable competitive advantage, and positioning in order to assess your strategic marketing perspective, which will influence the marketing and communications plan. Feel free to have the students address a specific marketing challenge that your non-profit is facing.

This could include a social media plan, fundraising plan, special events plan, CRM strategy, marketing to volunteers, etc. Anything that will help your nonprofit!

Companies must answer the following questions to submit a match request to this experience:

Be available for a kick-off event on September 26 with the students.

Attend final presentation on November 28.

Be available to answer questions from students throughout the term.