Marketing Plan (SP23) Hohman
Timeline
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March 13, 2023Experience start
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April 3, 2023Target Market Assessment - Company Feedback
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April 17, 2023Project Rough Draft - Company Feedback
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May 7, 2023Experience end
Timeline
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March 13, 2023Experience start
-
April 3, 2023Target Market Assessment - Company Feedback
The business will provide written Target Market Assessment feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make this portion of the project more practical and relevant for the business.
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April 17, 2023Project Rough Draft - Company Feedback
The business will provide written Project Rough Draft feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make the project more practical and relevant for the business.
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May 7, 2023Experience end
Categories
Market research Competitive analysis Marketing strategySkills
marketing strategy competitive analysis sales & marketing business strategy researchUndergraduate student teams will collaborate with an organization to conduct an in-depth SWOT analysis and target market assessment, suggest meaningful and measurable goals based on internal and external business factors, and provide a detailed marketing action plan that will enable the company to achieve the recommended goals.
The Student Teams will deliver:
- a summary of the Target Market assessment in Week 3 for business review and feedback
- a rough draft of company and market analyses in Week 5 for business review and feedback
- a comprehensive 15-page marketing plan in Week 8.
The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.
Project timeline
-
March 13, 2023Experience start
-
April 3, 2023Target Market Assessment - Company Feedback
-
April 17, 2023Project Rough Draft - Company Feedback
-
May 7, 2023Experience end
Timeline
-
March 13, 2023Experience start
-
April 3, 2023Target Market Assessment - Company Feedback
The business will provide written Target Market Assessment feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make this portion of the project more practical and relevant for the business.
-
April 17, 2023Project Rough Draft - Company Feedback
The business will provide written Project Rough Draft feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make the project more practical and relevant for the business.
-
May 7, 2023Experience end
Project Examples
Undergraduate students at Regent University will collaborate with your company to learn about your company and business direction. 2 teams of 4-5 students will focus on 1 client.
Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.
Project examples include, but are not limited to:
- Identifying the target market and estimating the market potential
- Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
- Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.
Companies must answer the following questions to submit a match request to this experience:
Respond by email to the instructor to initiate our relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who will be available to answer periodic student emails or phone calls over the duration of the project to address students' questions.
Provide timely feedback to help student teams build and improve their work according to the identified project milestones.
Be available for a Zoom meeting between March 13 and March 20.
Timeline
-
March 13, 2023Experience start
-
April 3, 2023Target Market Assessment - Company Feedback
-
April 17, 2023Project Rough Draft - Company Feedback
-
May 7, 2023Experience end
Timeline
-
March 13, 2023Experience start
-
April 3, 2023Target Market Assessment - Company Feedback
The business will provide written Target Market Assessment feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make this portion of the project more practical and relevant for the business.
-
April 17, 2023Project Rough Draft - Company Feedback
The business will provide written Project Rough Draft feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make the project more practical and relevant for the business.
-
May 7, 2023Experience end