Undergraduate students at Regent University will collaborate with your company to learn about your company and business direction. 2 teams of 4-6 students will focus on 1 client.

Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.

Project examples include, but are not limited to:

• Identifying the target market and estimating the market potential
• Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
• Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.