Strategic Marketing Decision Making

MRKT 3000
Closed
Kwantlen Polytechnic University (KPU)
Surrey, British Columbia, Canada
Marketing Faculty
(4)
3
Timeline
  • January 4, 2021
    Experience start
  • January 5, 2021
    Project Scope Meeting
  • January 12, 2021
    Situation Analysis
  • January 19, 2021
    STP Analysis
  • January 26, 2021
    Team Meeting
  • February 9, 2021
    Consumer Behaviour Research Plan
  • March 30, 2021
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any
Non-profit, philanthropic & civil society

Experience scope

Categories
Marketing strategy
Skills
digital marketing sales & marketing marketing strategy data analysis
Learner goals and capabilities

Does your organization have a marketing challenge you want to tackle? This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, and marketing best practices to create a report and presentation.

We are looking to partner with clients only in BC, Alberta, or Ontario (please only submit your project if you are located in one of these provinces).

Learners

Learners
Undergraduate
Any level
35 learners
Project
15 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables might include:

  1. Students will submit a 15-page report including their research, analysis, insights, and recommendations.
  2. Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
  • January 4, 2021
    Experience start
  • January 5, 2021
    Project Scope Meeting
  • January 12, 2021
    Situation Analysis
  • January 19, 2021
    STP Analysis
  • January 26, 2021
    Team Meeting
  • February 9, 2021
    Consumer Behaviour Research Plan
  • March 30, 2021
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Promotion: An analysis of how to leverage promotional channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

  • question

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

  • question

    Provide an opportunity for students to present their work and receive feedback.

  • question

    It is preferred to have access to basic financial information such as an income statement or balance sheet ideal for several years.