Strategic Marketing Decision Making
Timeline
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January 4, 2021Experience start
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January 5, 2021Project Scope Meeting
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January 12, 2021Situation Analysis
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January 19, 2021STP Analysis
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January 26, 2021Team Meeting
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February 9, 2021Consumer Behaviour Research Plan
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March 30, 2021Experience end
Timeline
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January 4, 2021Experience start
-
January 5, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 12, 2021Situation Analysis
5% of your final grade. Report format with in-depth research support
-
January 19, 2021STP Analysis
5% of your final grade. Report format with in-depth research support
-
January 26, 2021Team Meeting
2.5% of your final grade. 1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
February 9, 2021Consumer Behaviour Research Plan
5% of your final grade
-
February 23, 2021Strategy, 4 P’s & Implementation & Control Plan
5% of your final grade. Report format with in-depth research support
-
March 23, 2021Marketing Plan Report
20% of your final grade. Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
March 30, 2021Marketing Plan Presentation
5% of your final grade. 15 minute group presentations. One submission per team submitted in Microsoft PowerPoint format via Moodle and hard copy
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March 30, 2021Experience end
Experience scope
Categories
Marketing strategySkills
digital marketing sales & marketing marketing strategy data analysisDoes your organization have a marketing challenge you want to tackle? This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, and marketing best practices to create a report and presentation.
We are looking to partner with clients only in BC, Alberta, or Ontario (please only submit your project if you are located in one of these provinces).
Learners
The final project deliverables might include:
- Students will submit a 15-page report including their research, analysis, insights, and recommendations.
- Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
-
January 4, 2021Experience start
-
January 5, 2021Project Scope Meeting
-
January 12, 2021Situation Analysis
-
January 19, 2021STP Analysis
-
January 26, 2021Team Meeting
-
February 9, 2021Consumer Behaviour Research Plan
-
March 30, 2021Experience end
Timeline
-
January 4, 2021Experience start
-
January 5, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 12, 2021Situation Analysis
5% of your final grade. Report format with in-depth research support
-
January 19, 2021STP Analysis
5% of your final grade. Report format with in-depth research support
-
January 26, 2021Team Meeting
2.5% of your final grade. 1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
February 9, 2021Consumer Behaviour Research Plan
5% of your final grade
-
February 23, 2021Strategy, 4 P’s & Implementation & Control Plan
5% of your final grade. Report format with in-depth research support
-
March 23, 2021Marketing Plan Report
20% of your final grade. Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
March 30, 2021Marketing Plan Presentation
5% of your final grade. 15 minute group presentations. One submission per team submitted in Microsoft PowerPoint format via Moodle and hard copy
-
March 30, 2021Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Promotion: An analysis of how to leverage promotional channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide an opportunity for students to present their work and receive feedback.
It is preferred to have access to basic financial information such as an income statement or balance sheet ideal for several years.
Timeline
-
January 4, 2021Experience start
-
January 5, 2021Project Scope Meeting
-
January 12, 2021Situation Analysis
-
January 19, 2021STP Analysis
-
January 26, 2021Team Meeting
-
February 9, 2021Consumer Behaviour Research Plan
-
March 30, 2021Experience end
Timeline
-
January 4, 2021Experience start
-
January 5, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
January 12, 2021Situation Analysis
5% of your final grade. Report format with in-depth research support
-
January 19, 2021STP Analysis
5% of your final grade. Report format with in-depth research support
-
January 26, 2021Team Meeting
2.5% of your final grade. 1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
February 9, 2021Consumer Behaviour Research Plan
5% of your final grade
-
February 23, 2021Strategy, 4 P’s & Implementation & Control Plan
5% of your final grade. Report format with in-depth research support
-
March 23, 2021Marketing Plan Report
20% of your final grade. Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
March 30, 2021Marketing Plan Presentation
5% of your final grade. 15 minute group presentations. One submission per team submitted in Microsoft PowerPoint format via Moodle and hard copy
-
March 30, 2021Experience end