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Strategic Marketing Plan

MARK 4483 - 003
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Shannon Cox
Shannon Cox
Professor
3
Timeline
  • September 22, 2020
    Experience start
  • September 30, 2020
    Project Scope Meeting
  • October 21, 2020
    Midway Check In
  • December 2, 2020
    Final Presentation
  • December 9, 2020
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
Canada
Small to medium enterprise, Social enterprise, Non profit
Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
competitive analysis marketing research marketing strategy sales & marketing
Learner goals and capabilities

A group of two to four student-consultants will analyze a marketing challenge or opportunity that your organization faces and develop a strategic marketing plan with samples to address it.

Learners
Undergraduate
Any level
16 learners
Project
50 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with the organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project. Organization representatives provide detailed information about the organization, the competition, their customers, and the marketing support they are looking for.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks. Support for market research initiatives needed from the representative.

Phase 3 – Outcome Report & Presentation: Student teams deliver findings to the organization representative in a short presentation as well as business-canvas-style Fact Sheets that outline the strategic marketing plan, including actionable marketing materials samples.

Project timeline
  • September 22, 2020
    Experience start
  • September 30, 2020
    Project Scope Meeting
  • October 21, 2020
    Midway Check In
  • December 2, 2020
    Final Presentation
  • December 9, 2020
    Experience end
Project Examples

Starting mid-September, a group of two to four senior Undergraduate student-consultants will spend up to 200 hours preparing a strategic marketing plan for your organization.

Student-consultants will research the issue, analyze data, and provide actionable recommendations for a marketing challenge or opportunity your organization faces.

Project scopes can include, but are not limited to:

  • Company Marketing Plan.
  • New Product Marketing Plan.
  • Event Marketing Plan.
  • Digital Marketing Strategy.
  • Feasibility Study.
  • Market Segmentation.
  • Marketing Audit & Recommendations.
  • Market Intelligence Studies.
  • Online Opportunities & Content.
  • Market Research Study.
  • Branding.

Companies must answer the following questions to submit a match request to this experience:

Attend the final student presentation.

Provide a dedicated contact who will be available to address student questions or provide additional information. Minimum of 2-4 interactions with the students virtually (approximately 4-6 hours over the duration of the project). Weekly or Bi-weekly check-ins via email or text messaging.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience. Submission of a client brief if selected.

Initial Client meeting with students during week three of the term.