Concordia University
Log in Sign up

Integrated Marketing Communication Promotional Plan & Promo Materials

MARK 3340
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
David Keighron
Professor
(18)
6
Timeline
  • January 8, 2023
    Experience start
  • April 24, 2023
    Experience end
Experience
7/8 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Advertising Customer segmentation Digital marketing Market research Marketing strategy
Skills
advertising marketing & advertising promotional campaign fundamentals of the creative aspects of promotion promotional strategy
Learner goals and capabilities

Student consultants will create an Integrated Marketing Communication Promotional plan for your organization (using SOSTAC Framework) and develop promotional materials across different media both online and offline; if required, to support that execution of this plan.

Learners
Undergraduate
Any level
35 learners
Project
60 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Your organization will receive the following deliverables in three phases:

  1. A background document, including promotional plan objectives, creative theme, and key messaging.
  2. A video presentation on Key Outcomes of what the students have learned and covered throughout the semester.
  3. Series of promotional materials using different mediums based on what was developed from SOSTAC Framework
Project timeline
  • January 8, 2023
    Experience start
  • April 24, 2023
    Experience end
Project Examples

Beginning in January, a group of four to five 3rd year Undergraduate student-consultants will spend several hours throughout the semester creating an Integrated Marketing Communication Promotional plan for your organization using the SOSTAC Framework.

  • Situation analysis (where are we now?).
  • Objectives (where do we want to be?).
  • Strategy (how do we get there?).
  • Tactics (the details of strategy, eg the marketing mix and communications mix).
  • Action (execution – checklists, guidelines, processes including internal marketing).
  • Control (are we getting there? – metrics and measurement – daily, monthly).
  • + 3Ms – the key resources: People (human resources), Money (budgets) and Minutes (timescales).

Students will research your organization and industry to develop this strategic plan to best promote your business and help you reach your objectives. The plan will also include many samples of promotional materials using different mediums.

Project scope can include, but is not limited to:

  • Reaching a new target market.
  • Promoting a new product.
  • A special sale or event.
Companies must answer the following questions to submit a match request to this experience:

Be available to your assigned student group for initial meeting to initiate the relationship and confirm your scope of the project.

Minimum of 2-3 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project/group).

Provide a dedicated contact who will be available to answer weekly emails or phone calls over the duration of the project to address student's questions or provide additional information. They also need to be available for two meetings - The kick-off session and a presentation at end of the semester.