Promotional Plan & Materials
Timeline
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January 22, 2018Experience start
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February 6, 2018Project Scope Meeting
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March 21, 2018Midway Check In
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April 12, 2018Experience end
Timeline
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January 22, 2018Experience start
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February 6, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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March 21, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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April 12, 2018Experience end
Categories
Skills
promotional materials selling techniques sales direct marketing scriptingStudent-consultants will create a promotional plan for your organization and develop promotional materials across different media.
Your organization will receive the following deliverables in three phases:
- A background document, including promotional plan objectives, creative theme, and key messaging.
- A broadcast script, print samples, and other predetermined interactive and sales promotions.
- Public relations materials, event or sponsorship materials, and personal selling or direct response promotions.
Project timeline
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January 22, 2018Experience start
-
February 6, 2018Project Scope Meeting
-
March 21, 2018Midway Check In
-
April 12, 2018Experience end
Timeline
-
January 22, 2018Experience start
-
February 6, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 21, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 12, 2018Experience end
Project Examples
Beginning late January, a group of five to six 3rd year Undergraduate student-consultants will spend 300 hours over the course of the semester creating a promotional plan for your company.
Students will research your organization and industry and develop a strategic plan of promotion, based on your objectives. The plan will include samples of promotional materials in different media, such as scripts, print ads, press releases, and sponsorships.
Project scope can include, but is not limited to:
- Reaching a new target market.
- Promoting a new product.
- A special sale or event.
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students questions or provide additional information.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Timeline
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January 22, 2018Experience start
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February 6, 2018Project Scope Meeting
-
March 21, 2018Midway Check In
-
April 12, 2018Experience end
Timeline
-
January 22, 2018Experience start
-
February 6, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 21, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 12, 2018Experience end