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International Marketing Analysis & Reporting W22

MARK 3300
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
DM
David Moulton
Educator
3
Timeline
  • January 17, 2022
    Experience start
  • January 19, 2022
    Project Scope Meeting
  • April 6, 2022
    Experience end
General
  • Undergraduate; 4th year
  • 30 learners; teams of 4
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/1 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Market expansion
Skills
competitive analysis communication international market analysis marketing strategy
Project timeline
  • January 17, 2022
    Experience start
  • January 19, 2022
    Project Scope Meeting
  • April 6, 2022
    Experience end
Overview
Learner goals and capabilities

Do you have an International Marketing challenge/opportunity you want to address? In this project, student-teams will examine the international marketing activities of firms operating in the global marketplace, through specific international conceptual and empirical issues. They will particularly focus on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. The project would provide the students with the experience of working on an international marketing project outside of Canada and the USA. Upon completion of the project, you will receive a detailed report and presentation.

Expected outcomes and deliverables

The final project deliverables might include:

  1. 10-15 minute presentation of key findings and recommendations
  2. A detailed report including their research, analysis, insights, and recommendations
Project Examples

Before entering your organization into the international landscape it is important to have an understanding of how to successfully market your product/service. Higher level student-consultants in groups of 4 will spend 40+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global (beyond the USA).

Some areas that these students can help you to understand are:

  • How to reach your target market in country of choice
  • Most effective marketing techniques for area of choice
  • Analysis of the effectiveness of entering market of choice.
  • Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact person who is available to answer periodic emails or phone calls over the duration of the project to address students’ questions.

Meet with the students at the beginning of the project and develop an agreement regarding the business outcomes expected so the students have a clear idea of what is required of them.

Provide an opportunity for students to present their work and receive feedback.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.