Master's Marketing Plan Creation & Implementation
Timeline
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December 16, 2022Experience start
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January 14, 2023Project Scope Meeting
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February 4, 2023Monthly Check in
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March 4, 2023Monthly Check in
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April 1, 2023Monthly Check in
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May 6, 2023Monthly check in
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August 5, 2023Experience end
Timeline
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December 16, 2022Experience start
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January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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February 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
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April 1, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
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May 6, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
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June 3, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
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July 1, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
August 5, 2023Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
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August 5, 2023Experience end
Experience scope
Categories
Communications Product or service launch Marketing strategy MediaSkills
digital marketing competitive analysis communications marketing strategy researchMaster's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization.
They will work with you to complete a comprehensive business analysis and strategic plan in the January - April 2023 term.
In the May - August term we will work with you to implement the plan in the marketplace
Learners
Final project deliverables include:
- A 50-slide marketing plan proposal.
- Three months of proposal implementation.
Project timeline
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December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
-
February 4, 2023Monthly Check in
-
March 4, 2023Monthly Check in
-
April 1, 2023Monthly Check in
-
May 6, 2023Monthly check in
-
August 5, 2023Experience end
Timeline
-
December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 1, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
May 6, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
June 3, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 1, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
August 5, 2023Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
August 5, 2023Experience end
Project Examples
Requirements
Starting this January, Master's-level student-consultant teams of 5 or 6, will spend approximately 180 hours per team, per semester to develop and implement a strategic marketing plan that takes advantage of a current business opportunity you have identified for your firm
Based on the information that you provide, your goals, and student-consultants' marketing research and expertise, they will propose a strategic marketing plan the achieve your desired outcomes. This takes place from January - April
Upon your acceptance of their proposal, they will spend the May -early August period, implementing the plan.
Project examples include, but are not limited to:
- Evaluate your website against your objectives, make recommendations, and implement their recommendations to create a more compelling website.
- Analyze the effectiveness of your existing social media strategy and devise recommendations that they will subsequently implement.
- Identify a new customer segment for your market offering, develop a strategy to target this segment, and implement this strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Minimum of 8-10 interactions with the students, either in person (preferable) or remotely (approximately 15-20hours over the duration of the project).
Given that our course places a fair bit of emphasis on numbers, we would need 3 years of revenue, margin and growth rates for the firm. Happy to sign an NDA if required
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.
For the implementation phase, the organization must give students the necessary resources to enable them to implement the solutions they have devised.
Timeline
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December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
-
February 4, 2023Monthly Check in
-
March 4, 2023Monthly Check in
-
April 1, 2023Monthly Check in
-
May 6, 2023Monthly check in
-
August 5, 2023Experience end
Timeline
-
December 16, 2022Experience start
-
January 14, 2023Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 4, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 1, 2023Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
May 6, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
June 3, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 1, 2023Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
August 5, 2023Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
August 5, 2023Experience end