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Promotional Plan & Materials (Fall 2024

MARK 3340
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Douglas Beech
Douglas Beech
Educator
(1)
5
Timeline
  • September 17, 2024
    Experience start
  • December 5, 2024
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Communications Market research Marketing strategy
Skills
promotional materials selling techniques sales direct marketing scripting
Learner goals and capabilities

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.

Learners
Undergraduate
Intermediate levels
35 learners
Project
80 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Your organization will receive the following deliverables in three phases:

  1. A background document, including promotional plan objectives, creative theme, and key messaging.
  2. A broadcast script, print samples, and other predetermined interactive and sales promotions.
  3. Public relations materials, event or sponsorship materials, and personal selling or direct response promotions.
Project timeline
  • September 17, 2024
    Experience start
  • December 5, 2024
    Experience end
Project Examples

Beginning in September, groups of five to six 3rd year Undergraduate student-consultants will spend 300 hours over the course of the semester creating a promotional plan for your company.


Students will research your organization and industry and develop a strategic plan of promotion, based on your objectives. The plan will include samples of promotional materials in different media, such as scripts, print ads, press releases, and sponsorships.


Project scope can include, but is not limited to:

  • Reaching a new target market.
  • Promoting a new product.
  • A special sale or event.
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Minimum of 2-3 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project/group).

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student's questions or provide additional information.