This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Examples include but are not limited to:

• Market planning: developing market planning for small to medium size businesses.
• Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
• Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
• Social Media: An analysis of how to leverage social media channels to reach different customer groups
• Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
• Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.