Students in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations based on their in-depth research and analysis.

Project activities that students completed in previous years:

• Develop digital marketing strategies for a sustainable online fashion start-up.
• Identify ways to support the acceleration of SDGs in certain countries, focusing on actions targeting environmental sustainability and biodiversity conservation (SDGs 13, 14, 15, 16, 17).
• Prepare a plan for expanding and growing product sales overseas for a well-established pet food supplier.
• Design expansion strategies for a B2B company that targets Chinese publicly traded tech companies. 
• Develop a new service for the contaminated land remediation sector based on multi-source environmental datasets. Identify means of improving and accelerating the assessment of brownfield sites so that practitioners, site owners, and public bodies can robustly and rapidly complete site appraisals.
• Use a pilot project to test a new technology that takes a deep green approach to enable communities, companies, and cities to collaborate to create a sustainable future.
• Develop an action plan to target and influence businesses to use value-based segmentation models alongside video-based research to gain strategic insight that will increase their sales.
• Identify new customers and understand how to engage them with specific brands and products. Develop a strategic marketing plan and find effective ways of turning customers into brand advocates.