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Buyer (Consumer) Behaviour - Strategic Marketing Plan

MARK 3215
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
DK
David Keighron
Professor
(18)
6
Timeline
  • October 31, 2020
    Experience start
  • October 5, 2020
    Initial introduction meeting
  • December 4, 2020
    Experience end
General
  • Undergraduate; 3rd year
  • 35 learners; teams of 5
  • 200 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5/3 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Project timeline
  • October 31, 2020
    Experience start
  • October 5, 2020
    Initial introduction meeting
  • December 4, 2020
    Experience end
Overview
Learner goals and capabilities

A group of four to five student-consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.

Expected outcomes and deliverables

Your organization will receive the following deliverables:

  • Weekly progress reports from student groups to make sure their clear channels communication from you, the client and student group.
  • A Strategic Report outlining all areas where your organization can implement consumer behaviour principles to improve your market potential.
  • Potential Mock-ups (Branding and messaging).
  • Video Presentation that can be used to present to other members of your team.
Project Examples

Starting mid-September, a group of four to five 3rd year Undergraduate marketing student-consultants will spend up to 200 hours over the course of the semester developing a strategic marketing report and presentation on how your organization can adapt your marketing strategy to implement the core buyer behaviour principles to improve engagement and maximize market potential.

Student-consultants will research, analyze, and provide actionable recommendations that can be applied to a particular product(s) and the organizations marketing strategy.

The project scope will include, but it is not limited to:

  • Examining the organizations current marketing strategy.
  • Analyzing market potential through observing target markets.
  • Applying consumer behaviour theories and principals to improve the market potential.
  • Provide recommendations and mock-ups.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for an initial client meeting with student group representative at the beginning of the semester.

Minimum of 2-3 interactions throughout the semester with student representative as needed based on your availability (approximately 4-6 hours over the duration of the project/group)