Marketing Plan (Summer 22) Lahaie
Timeline
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May 11, 2022Experience start
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May 16, 2022Week 1: Initial Contact
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May 20, 2022Week 2: Identify the Target Market
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May 24, 2022Week 3: Target Market Assessment
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June 4, 2022Target Market Assessment - Company Feedback
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June 10, 2022Week 5: Project Rough Draft
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July 4, 2022Experience end
Timeline
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May 11, 2022Experience start
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May 16, 2022Week 1: Initial Contact
Student teams will reach out to the business between 3/12 and 3/18 to discuss the project and learn more about the company. This can be done via Riipen, phone, zoom, email, or any other communication platform.
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May 20, 2022Week 2: Identify the Target Market
Students will use online research and the information you received from the business owner/contact person to better understand the target market for your Major Project Business. (This is a discussion post in Blackboard).
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May 24, 2022Week 3: Target Market Assessment
Students will share their initial Target Market Assessment with the business between 5/23 and 5/27 to get feedback from the company. While the teams and the business may choose to discuss this assessment verbally over the phone, zoom, etc. there also must be a written document exchange via Riipen.
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June 4, 2022Target Market Assessment - Company Feedback
The business will provide written Target Market Assessment feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make this portion of the project more practical and relevant for the business.
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June 10, 2022Week 5: Project Rough Draft
Student teams will share the project rough draft with the business via Riipen. This draft should incorporate any feedback received from the company and the instructor as well as cover Company analysis, SWOT analysis, Target Market assessment, industry research and SMART goals sections.
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June 18, 2022Project Rough Draft - Company Feedback
The business will provide written Project Rough Draft feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make the project more practical and relevant for the business.
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July 2, 2022Week 8: Final Project
Student teams will share the final project report with the business via Riipen. The report should incorporate any feedback received from the company and the instructor as well as cover all areas identified in the Marketing Plan Outline.
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July 3, 2022Week 8: Final Project
Student teams will share the final project report with the business via Riipen. The report should incorporate any feedback received from the company and the instructor as well as cover all areas identified in the Marketing Plan Outline.
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July 4, 2022Experience end
Categories
Market research Competitive analysis Marketing strategySkills
competitive analysis sales & marketing business strategy marketing strategy researchUndergraduate student teams will collaborate with an organization to conduct an in-depth SWOT analysis and target market assessment, suggest meaningful and measurable goals based on internal and external business factors, and provide a detailed marketing action plan that will enable the company to achieve the recommended goals.
The Student Teams will deliver:
- a summary of the Target Market assessment in Week 3 for business review and feedback
- a rough draft of company and market analyses in Week 5 for business review and feedback
- a comprehensive 15-page marketing plan in Week 8.
The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.
Project timeline
-
May 11, 2022Experience start
-
May 16, 2022Week 1: Initial Contact
-
May 20, 2022Week 2: Identify the Target Market
-
May 24, 2022Week 3: Target Market Assessment
-
June 4, 2022Target Market Assessment - Company Feedback
-
June 10, 2022Week 5: Project Rough Draft
-
July 4, 2022Experience end
Timeline
-
May 11, 2022Experience start
-
May 16, 2022Week 1: Initial Contact
Student teams will reach out to the business between 3/12 and 3/18 to discuss the project and learn more about the company. This can be done via Riipen, phone, zoom, email, or any other communication platform.
-
May 20, 2022Week 2: Identify the Target Market
Students will use online research and the information you received from the business owner/contact person to better understand the target market for your Major Project Business. (This is a discussion post in Blackboard).
-
May 24, 2022Week 3: Target Market Assessment
Students will share their initial Target Market Assessment with the business between 5/23 and 5/27 to get feedback from the company. While the teams and the business may choose to discuss this assessment verbally over the phone, zoom, etc. there also must be a written document exchange via Riipen.
-
June 4, 2022Target Market Assessment - Company Feedback
The business will provide written Target Market Assessment feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make this portion of the project more practical and relevant for the business.
-
June 10, 2022Week 5: Project Rough Draft
Student teams will share the project rough draft with the business via Riipen. This draft should incorporate any feedback received from the company and the instructor as well as cover Company analysis, SWOT analysis, Target Market assessment, industry research and SMART goals sections.
-
June 18, 2022Project Rough Draft - Company Feedback
The business will provide written Project Rough Draft feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make the project more practical and relevant for the business.
-
July 2, 2022Week 8: Final Project
Student teams will share the final project report with the business via Riipen. The report should incorporate any feedback received from the company and the instructor as well as cover all areas identified in the Marketing Plan Outline.
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July 3, 2022Week 8: Final Project
Student teams will share the final project report with the business via Riipen. The report should incorporate any feedback received from the company and the instructor as well as cover all areas identified in the Marketing Plan Outline.
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July 4, 2022Experience end
Project Examples
Undergraduate students at Regent University will collaborate with your company to learn about your company and business direction. 2 teams of 4-5 students will focus on 1 client.
Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.
Project examples include, but are not limited to:
- Identifying the target market and estimating the market potential
- Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
- Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.
Companies must answer the following questions to submit a match request to this experience:
Provide timely feedback to help student teams build and improve their work according to the identified project milestones.
Be available for a quick phone call with the instructor to initiate our relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who will be available to answer periodic student emails or phone calls over the duration of the project to address students' questions.
Timeline
-
May 11, 2022Experience start
-
May 16, 2022Week 1: Initial Contact
-
May 20, 2022Week 2: Identify the Target Market
-
May 24, 2022Week 3: Target Market Assessment
-
June 4, 2022Target Market Assessment - Company Feedback
-
June 10, 2022Week 5: Project Rough Draft
-
July 4, 2022Experience end
Timeline
-
May 11, 2022Experience start
-
May 16, 2022Week 1: Initial Contact
Student teams will reach out to the business between 3/12 and 3/18 to discuss the project and learn more about the company. This can be done via Riipen, phone, zoom, email, or any other communication platform.
-
May 20, 2022Week 2: Identify the Target Market
Students will use online research and the information you received from the business owner/contact person to better understand the target market for your Major Project Business. (This is a discussion post in Blackboard).
-
May 24, 2022Week 3: Target Market Assessment
Students will share their initial Target Market Assessment with the business between 5/23 and 5/27 to get feedback from the company. While the teams and the business may choose to discuss this assessment verbally over the phone, zoom, etc. there also must be a written document exchange via Riipen.
-
June 4, 2022Target Market Assessment - Company Feedback
The business will provide written Target Market Assessment feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make this portion of the project more practical and relevant for the business.
-
June 10, 2022Week 5: Project Rough Draft
Student teams will share the project rough draft with the business via Riipen. This draft should incorporate any feedback received from the company and the instructor as well as cover Company analysis, SWOT analysis, Target Market assessment, industry research and SMART goals sections.
-
June 18, 2022Project Rough Draft - Company Feedback
The business will provide written Project Rough Draft feedback to the student teams via Riipen. The feedback will highlight areas that need improvement and suggest ways to make the project more practical and relevant for the business.
-
July 2, 2022Week 8: Final Project
Student teams will share the final project report with the business via Riipen. The report should incorporate any feedback received from the company and the instructor as well as cover all areas identified in the Marketing Plan Outline.
-
July 3, 2022Week 8: Final Project
Student teams will share the final project report with the business via Riipen. The report should incorporate any feedback received from the company and the instructor as well as cover all areas identified in the Marketing Plan Outline.
-
July 4, 2022Experience end