Would you like an analysis of the strengths and weaknesses of your organization's external communications strategy to ensure that you are effectively communicating your accomplishments? Working in a group of approximately eight students, a team can analyse your organization's key external messages, with proposals to improve your pivotal messages. Teams will work on the project from the end of September to the end of November.

For example, this assignment can be helpful for any company engaged in non-profit categories (from senior citizen organizations to advocacy groups), manufacturing, retail, and distribution firms. We are also seeking start-ups, individual owned, or family-owned small firms-- the very backbone of our economy.

With your guidance, areas of focus for this project include but are not limited to:

• Campaigns to your existing customers and shareholders
• Reaching out to new customers with your key messages
• Communicating sustainability, climate justice and social advocacy efforts to champion indigenous and racialized communities.