Effective Survey Design
General
- Undergraduate; 3rd year
- 15 learners; teams of 15
- 10 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/2 project matches
- Toronto, Ontario, Canada
- Academic experience
- Non profit, Any
- Any industries
Categories
Skills
Project timeline
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March 3, 2023Experience start
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April 1, 2023Experience end
Overview
- Details
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A group of third-year psychology students will work with you to design an effective survey that will enable you to collect meaningful data from your population of interest and assess the outcomes that are important to you.
- Learner skills
- Survey design, Research skills, Written communication skills
- Deliverables
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Depending on the nature of the project, students will work in small groups on different aspects of the survey design which we will then combine and send to you, or they will all work on the same project and we will then select from among the best deliverables to deliver to you. Key deliverables include the survey items. Students must also independently complete a reflection on what they learned while working on the survey project.
Project Examples
Online surveys are a great way to quickly collect data from large groups of people. However, the results of any survey are only as good as the items that are used, and unfortunately poorly designed surveys are commonplace.
As a class, we will work with you to design (and potentially pilot) a survey that measures your outcomes of interest. Students will construct the survey items and provide you with a report that includes a description of the intended purpose of the survey, a copy of all survey items, and instructions for analysis if necessary/desired. Students will work to ensure that you are able to accurately answer the most pressing questions you have about your population of interest (e.g., donors, customers, employees). These may include questions about attitudes, feelings, behaviours, characteristics, and so on. For example, you may wish to determine how loyal your current customers are, how committed volunteers are to your organization, or how personality variables correlate with different roles and behaviours within your company.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide feedback on the single set of deliverables you are given.
Provide a dedicated contact who will be able to answer periodic emails over the duration of the project to address students' questions.
Able to visit the class (either in person or over zoom) on the morning of Friday, March 3rd, 2023.