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Business Communication: Analyzing your external communications.

COMM 205
Closed
Concordia University
Concordia University
Montreal, Quebec, Canada
mark medicoff
mark medicoff
Lecturer
(1)
3
Timeline
  • September 22, 2020
    Experience start
  • October 14, 2020
    Project Scope Meeting
  • November 4, 2020
    Review of advancement
  • November 25, 2020
    Experience end
Experience
6/10 project matches
Dates set by experience
Preferred companies
Anywhere
Non profit, Small to medium enterprise, Family-Owned, Startup
Any industries

Experience scope

Categories
Marketing strategy Media
Skills
marketing strategy digital marketing branding sales & marketing
Learner goals and capabilities

In this course, students learn the principles and techniques of clear, concise and effective written, oral, art and design (packaging and labelling), as well as technology concerns as it impacts on external communication in the profit and non-profit sectors. Most importantly, our students can review your company's best practices-- whether you are a young start-up, a small family owned business or a medium-sized company to see if you can do better to communicate to the external world in a global economy. In effect, our students can help your organization increase its market reach by reviewing your company's external communication.

Learners

Learners
Undergraduate
Any level
60 learners
Project
30 hours per learner
Learners self-assign
Teams of 8
Expected outcomes and deliverables

The final deliverable of the project is an audio-visual PowerPoint presentation.

Project timeline
  • September 22, 2020
    Experience start
  • October 14, 2020
    Project Scope Meeting
  • November 4, 2020
    Review of advancement
  • November 25, 2020
    Experience end

Project Examples

Requirements

Would you like an analysis of the strengths and weaknesses of your organization's external communications strategy to ensure that you are effectively communicating your accomplishments? Working in a group of approximately eight students, a team can analyse your organization's key external messages, with proposals to improve your pivotal messages. Teams will work on the project from the end of September to the end of November.

For example, this assignment can be helpful for any company engaged in non-profit categories (from senior citizen organizations to advocacy groups), manufacturing, retail, and distribution firms. We are also seeking start-ups, individual owned, or family-owned small firms-- the very backbone of our economy.

With your guidance, areas of focus for this project include but are not limited to:

  • Campaigns to your existing customers and shareholders
  • Reaching out to new customers with your key messages
  • Communicating sustainability, climate justice and social advocacy efforts to champion indigenous and racialized communities.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails, phone calls or Zoom over the duration of the project to address students' questions.

Be available for a Zoom call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.