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Marketing Consultancy Practice

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University of East London
University of East London
London, England, United Kingdom
Gerta Kellici
Senior Lecturer
(23)
5
Timeline
  • January 29, 2024
    Experience start
  • May 4, 2024
    Experience end
Experience
7/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Customer segmentation Digital marketing Social media marketing Marketing analytics Marketing strategy
Skills
branding sales & marketing business consulting research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from University of East London to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students with marketing-specific knowledge will team up to offer a consultancy service to a business client. The team will work with the business to redefine the problem, opportunity or service required. Our students are equipped with skills in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

Our programme has professional accreditations from Chartered Institute of Marketing and the Insitute of Data & Marketing. The course adopts a unique 'practice-based 'perspective, focusing on the applicability of theory to everyday marketing activities and prepares students for an industry career.

Learners
Undergraduate
Any level
17 learners
Project
3 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

The team will clarify the project objective(s) with the business and present their proposal, solution, or recommendations at the end of the project through:

  • a poster within a 5 to 10-minutes presentation, and
  • an up to 1500-words brief report.
Project timeline
  • January 29, 2024
    Experience start
  • May 4, 2024
    Experience end
Project Examples

Students in groups of 5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

There is a wide range of potential project focus such as, but not limited to:

  • Developing digital media communication or a campaign idea
  • Conducting a brand audit or recommending a new brand identity
  • Identify a market opportunity
  • Suggest a market penetration plan
  • Marketing Strategy Plan
  • Marketing research
  • New product development
  • Advertising practice
Companies must answer the following questions to submit a match request to this experience:

How is your project relevant to the course?

Provide relevant information/data as needed for the project.

Provide an opportunity for students to present their work and receive feedback.

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.