Do you need a digital & traditional marketing campaign to promote your product or service?

Engage our Digital & Traditional Marketing undergrad students to develop an integrated marketing campaign including:

• Digital: social media, search, content, display, mobile
• Traditional: video, direct, radio

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.

Guiding requirements:

• Greator Toronto Area
• Consumer good or service
• Brand standards, e.g. logo

The top 1-2 groups, as determined by the instructor, will present their integrated marketing campaign proposal to you in person, or virtually.

You will leave with a:

Pitch Presentation:

• PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
• Insights, benefits, support
• Creative idea
• 3-4 recommended tactics
• Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

• A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
• Includes bibliographic references